The Bronx Beer Hall continues to impress the press and the public alike. Thanks to our friends at the Daily News for the incredible coverage in today's paper!
Bronx Beer Hall opens in Arthur Avenue Retail Market, offering flights of beer and Italian goodies
By GABRIELLE SIERRA
March 24, 2013
It’s not unusual to see shoppers at Arthur Avenue Retail Market do a double take when passing by the newly opened Bronx Beer Hall.
Surrounded by Italian-American vendors peddling dried meats, spices, oils and produce, the hall stands in stark contrast to where it’s located. With a bar made from reclaimed wood, beer served in Mason jars, and six flat-screen televisions circling the seating area, the Bronx Beer Hall appears to have dropped in accidentally from Manhattan or north Brooklyn.
But for all of its trendy embellishments and youthful vibe, the beer hall is still a purveyor of Bronx culture, serving up locally made alcohol, food, and knickknacks. Owned and operated by brothers and proud borough residents Anthony and Paul Ramirez, the hall’s ambience is intended to welcome both natives and visitors.
“A big part of what we do is to reinvent people’s image of the borough,” says Anthony. “Whenever you say you’re from the Bronx, people automatically associate negativity with it. Crime, drugs, burning buildings, that sort of thing. People also think it’s so far from everything else, but that just isn’t true.”
Today's New York Times featured an article on from The Bronx's latest venture-- The Bronx Beer Hall. Thanks to the Times and Liz Robbins for such a great write up!
Beer and Change on Arthur Avenue
By LIZ ROBBINS
February 8, 2013
Cousins in Yankees caps greet each other with bear hugs and banter in Italian while their wives buy chops and cheese. Customers from Westchester and Milan stroll beside bins of mushrooms, past stacks of sopressata and beneath dried peppers hanging like witnesses to the shopping rituals of the last 72 years.
Breaking from the bustle of the Arthur Avenue Retail Market on a Saturday last month, two young friends sit for hours sipping wine at a bar built out of reclaimed wood, diving into a bountiful antipasti spread that was just begging to be shared — on Instagram.
“I didn’t expect this in the Bronx,” said Andrew Rector, 28, a first-time visitor from the Upper West Side.
His Brooklyn friend, Danielle Goldberg, 26, clicked her iPhone camera and proclaimed they would be back.
If that other borough can reinvent itself, why not the Bronx?
That is the premise behind the Bronx Beer Hall, which drew hundreds of people for its opening on Feb. 1. Consider it a cross-cultural experiment in a neighborhood of entrenched ethnicity: two brothers whose family hails from Puerto Rico selling craft beer made in the Bronx in the heart of its Little Italy.
“We knew we wanted to help change the perception of the borough we grew up in and love,” said Anthony Ramirez II, 34, one of the owners, in the days before the opening.
The rumors have been out there for a few months, but it's finally going to happen. The Grand Opening of The Bronx Beer Hall is right around the corner!
Today we're sharing the final 6 pieces (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The panels are titled "BCC Path Facing West", "Harlem River Valley Left Panel", "Harlem River Valley Right Panel", "Hell Gate Bridge", "Hudson River" and "Number 6 Train" The panels have all been completed and are now showing at Bronx Community College!
"This is the final chapter of my Bronx Community College Commission Blog. I want to thank everyone who has taken this journey with me through these past months.
I started blogging in January as I was completing the 22 paintings. The work was installed late August.
The official opening of the building for the Fall Semester, and ribbon cutting ceremony took place in September. October 25 was the the VIP Press
extravaganza http://on.fb.me/PCWytr, and the day the A Sense of Place catalog* became
This has been a most memorable and rewarding chapter of my art career and I am happy you came along for the ride!"
Thanks for sharing all of these wonderful panels with us! We've had a chance to see them in person and, as always, you really capture the beauty of The Bronx! Have any of you had a chance to visit BCC?
fromTheBronx is at it again! We've just released a slew of new products for all of the proud Bronxites, former Bronxites and Bronx lovers out there!
The first two products are two new stickers we hope you'll plaster all over the walls, laptops and trapper keepers (if you still have a trapper kepper, send us a picture!). The Bronx Illustrated Sticker features our iconic Bronx image by artist Joel Guerrero. Each letter features a different Bronx landmark.
Can you name them all? If you can't, we name them all for you on the back of The Greetings from The Bronx Postcard :)
The second sticker is The Bronx Crest Flag Sticker and features our exclusive update of the Bronck's Family Crest on a waving Bronx County Flag. Perfect for the history nut or for the Bronxite looking to teach his friends and family a little Bronx history. Oh, and it also looks good on a trapper keeper.
Our next two products are new Bronx tees! Each time we release one of our limited edition tees, we're always excited to see how our fans are going to react and we know you're going to love these!
The first is our new BX Ringer T-Shirt. The ringer tee abbreviates our Bronx Vibe design down to the essentials BX. The B holds the mic while the X is getting down!
The second is our Tremont Collegiate T-Shirt. The tee is a play on the classic collegiate look worn by countless students and alumni around the world. Were you a Tremont student? Alumni? This is the tee for you!
As always, be sure to let us know what you think - good, bad or otherwise. We'd love to hear from you.
Today we're sharing the fifteenth of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The mural is titled "View from The Hall of Fame" and is exactly that, the view from The Hall of Fame located on BCC's campus.
"Of the twenty-two paintings I created for the Bronx Community College commission, the one I found most challenging was the second of the large stairwell paintings, entitled "The View From The Hall of Fame." I visited the Hall of Fame colonnade on multiple occasions, at various times of day, during different seasons, and under a variety of weather conditions to get inspired for the piece. I took dozens of photographs and made several preliminary drawings and paintings. I was still unsure of how to approach it.
The breakthrough moment came with a photo I took one late afternoon in early spring, when the shadows created by the pillars fanned out towards the viewer, adding an exciting dynamic to the composition. The decision to use this photograph as the basis for the foreground of the painting enabled me to paint the pillars and other architectural elements true to their original design and proportions. Together with my wife Judy Lane (my in-house computer design expert), I used the miracle of Photoshop to superimpose the pillars over the background panorama, which we created by splicing four photographs together. We experimented with the proportional relationship between the foreground and background until I found the right balance, where neither overpowered the other. (In reality, the Harlem River bend is much further away than I show it to be and it is mostly -- if not entirely -- obscured by trees.)
I purposely chose to not make the statues distinguishable as recognizable people. I leave it up to the viewer to decide who among the 'Great Americans' in the Hall of Fame are lucky enough to be gazing out at the Harlem River Valley and beyond for all eternity...and who are the unfortunate ones, to forever have their backs turned to this magnificent view."
Thanks for the insight Daniel! It's a little depressing to think that some will "forever have their backs turned to this magnificent view." Maybe one day they'll be replaced by Futurama-style jarheads, free to turn left and right and chat with one another. :)
On a more serious note, school has started up again and the new library is now open!! Have you had a chance to visit and check out Hauben's pieces? If you have, let us know what you think!
Today we're sharing the twelth, thirteenth, and fourteenth of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The panels are titled "Rooftop Sunset 1", "Rooftop Sunset 2", and "Sholem Aleichem Roofs 2"(below) and takes inspiration from other paintings Hauben completed earlier in his career.
"On hot summer nights on Manhattan's Lower East Side, my parents, in their childhood, would often sleep up on the roofs of their tenements. During my own childhood I also spent a fair amount of time on the 4th story roof of the building I grew up in (3458 Fenton Avenue, Bronx, NY 10469). How many times I watched my mother hang up our laundry there to dry. I caught my first butterfly on the roof, and discovered that its delicate colors came off on my fingers. Our family watched Freedomland's fireworks display on the Fourth of July from our roof. At age eight I would go up there and loudly call, "EEE AHH KEE!" -- a rallying cry for my friends on the block to come out and play.
I was also eight years old when my mother found spent syringes on the roof, and my parents decided it was time to move out of the neighborhood.
With modern day dangers and paranoia, most city roofs are bolted shut or have alarms that prevent everyday access. What a loss, what a wasted resource! Perhaps in a more enlightened future we will, at the very least, paint our roofs white to reflect back the heat of the summer sun, and more than that: we will make the roofs green with trees and vegetable gardens like they do so successfully in Munich and other European cities. And we will not deny ourselves access to this magical realm -- one that gives us a whole different perspective from which to view our amazing world."
The only time we spent on roofs growing up was when we tried to tan without leaving the block. Unfortunately, the black tar made it really difficult to stay up there for more than half an hour.
Did you spend a lot of time on roofs growing up? Which roof in the BX has your favorite view?
Today we're sharing the eleventh of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The panel is titled "Coquito Man" (below) and takes inspiration from another painting Hauben completed earlier in his career.
"The ubiquitous Coquito Man - to be found in a neighborhood park, or on a street corner- ever ready to shave some ice and pour syrup over it for you on a hot summer afternoon.
The original painting (below) was created on location on the northeast corner of 170th Street and Jerome Avenue (looking south). I felt this iconic image would fit in well with my portrayal of The Bronx, for the Bronx Community College commission. The only problem is the original is a vertical, and in order to convert it into a 1.5' x 5' frieze panel, I had to stretch Jerome Avenue into a broad boulevard. Since first showing the piece to friends, while I was still working on it, it has elicited a great deal of speculation as to whether it is Coney Island, or Brighten Beach, or some other boulevard. Encouraged by this response, I let the festive feeling of such a location dictate the direction I took with the painting; brightening the colors and taking other playful liberties, such as featuring my friend, Anthony Ramirez II (of from The Bronx) talkin' on his cell, in the foreground."
We know we're only up to the eleventh panel, but we're pretty sure this one mighttttttt be our favorite. And it has less to do with Anthony's starring role and more to do with his t-shirt! Gotta love that Bronx Heart! :) How do you feel about this panel?
Although the Mission: Small Business competition has been going on since early May, we found out about it just one week ago.
Knowing that we were starting out with a serious disadvantage, we wanted to make sure we were using every means possible to win.
By pooling our combined talents, we quickly produced a short video, and a couple of print ads to post on Facebook.
Hope you like them!
Luckily, one of our Twitter followers is Patrick Wall of news site DNAinfo. He must have been impressed with our Mission: Small Business campaign, because within 24 hours of its launch, he gave us a call, telling us he wanted to report on it.
Here's a snippet of what Patrick had to say about us:
Online Bronx Merchandise Store Plans Flagship Shop
THE HUB — Selling the Bronx has become a vibrant industry for friends Anthony Ramirez II and John Martin.
The pair filled a gap in the market after noticing a plethora of 'I Heart New York" t-shirts, but no Bronx merchandise.
Within a month, the two were sitting inside a rented helicopter taking aerial photographs of The Bronx to turn into posters. They were the first items sold on their borough-centric clothing and souvenir website, From The Bronx, set up six years ago.
Now Ramirez and his crew now say they want to win a $250,000 grant to open a flagship retail brick-and-mortar store in the Hub.
“A storefront like this will be more than just clothing,” said Paul Ramirez, 31, Anthony’s brother and the head of customer relations for the company, which operates out of the house where the brothers grew up in Parkchester.“
It’s all about changing the perception of The Bronx from within the borough.”
Read the rest of the article here.
Today we're sharing the tenth of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The panel is titled "The Kingsbridge Armory" (below) and takes inspiration from several paintings Hauben has done of the area throughout his career.
"How many passersby have wondered why there is a massive medieval fortress in the middle of The Bronx. I certainly don't have an answer for them, but as I am always looking to include the quirky urban anomalies in my paintings, the Kingsbridge Armory is a subject I've worked with on many occasions over the years. The sheer size of the building with it's pronounced shapes, help bestow a sense of grandeur to the neighborhood."
We couldn't agree more! We can almost see a king and queen at the top of the tower! We're inspired to stop by the armory and take another look. See below for more of Hauben's Armory paintings. Which is your favorite?
“from The Bronx,” Jonas Bronck’s Beer Co. & Mike’s Deli to Host
Bronx-Themed Beer Garden
Valentine-Varian House Event will be a Preview of Upcoming Bronx Beer Hall
Contact: John Martin, (646) 592-1425, email@example.com; Anthony Ramirez II, (646)2953487, firstname.lastname@example.org
(The Bronx, N.Y. -- May 17, 2012) Today and tomorrow, the Bronx County Historical Society will play host to a unique garden preview of The Bronx Beer Hall at the Valentine-Varian House Museum of Bronx History at 3266 Bainbridge Avenue. From 4pm - 9pm each day, visitors will be able to enjoy various Bronx-brewed craft beers, sample Bronx-inspired dishes, and walk away wearing all-original Bronx-themed merchandise. The event is a joint venture of “from The Bronx,” the Jonas Bronck’s Beer Co. and the world famous Mike’s Deli of Arthur Avenue. The event will give visitors a taste of what to expect at the upcoming Bronx Beer Hall, which will be opening this Summer at the Arthur Avenue Retail Market in The Bronx’s Belmont Neighborhood.
"This celebration will showcase everything that makes The Bronx great,” said ‘from The Bronx’ cofounder Anthony Ramirez II. “We’re thankful for the Bronx Historical Society’s hospitality, and we’re excited to be working with such great partners for what will be two amazing Bronx evenings.”
“We're honored to host a taste of Bronx history,” said Angel Hernandez of the Bronx County Historical Society.
“The Bronx has such a long tradition of brewing great beer, the Valentine-Varian House is a perfect setting for this event,” said Jonas Bronck’s Beer Co. founder Steve Nallen. “If you want a real taste of what the Bronx Beer Hall will be like, make sure to stop by tonight or tomorrow!”
"The Bronx Beer Hall is going to rejuvenate and refresh the Arthur Avenue Market,” said David Greco, owner of Mike’s Deli. “Good food, good drink, and good friends!"
In addition to Bronx food and drink, the Beer Hall Preview will host various Bronx-based musical acts, will feature the work of Bronx-based artists, and will host a photoshoot run by The Photosphere Photography Program at The High School of World Cultures on The James Monroe Campus. Dr.Lloyd Ultan, The Bronx Borough Historian, will be on hand both nights as The Valentine-VarianHouse’s tour guide.
The Bronx Beer Hall Preview will be open tonight, May 17th and tomorrow, May 18th from 4pm -9pm, at the Bronx County Historical Society’s Valentine-Varian House Museum of Bronx History at 3266 Bainbridge Avenue.
from The Bronx’s parent company, Mainland Media, was founded in 2006 by John Martin and Anthony Ramirez II. After noticing a lack of positive Bronx imagery and Bronx-themed artwork for sale, the two Bronxites took matters into their own hands and began working with local photographers, artists and designers to create Bronx souvenirs, clothing and apparel. Today, the company’s online store, fromTheBronx.com, sells original Bronx posters, postcards, mugs and apparelto customers throughout the world.
For more information on the Bronx Beer Hall and the Bronx Beer Hall Preview, visit: http://www.fromthebronx.com/bronxbeerhall/
For more information on the Jonas Bronck’s Beer Co., visit: http://www.broncksbeer.com/
For more information on Mike’s Deli, visit: http://www.arthuravenue.com/
For more information on the Bronx County Historical Society, visit: http://www.bronxhistoricalsociety.org/
Today we're sharing the ninth of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The panel is titled "Cat on a Rail" (below) and is based on an earlier painting of the same scene.
"For many years Canvas (our white cat) amused himself by giving my wife Judy and me heart attacks because he would walk along the railing of our 10th floor balcony.
He would take a running start from inside the apartment and scramble directly up the side of the railing, somehow managing to stop himself before catapulting off into the air. He would execute a balancing maneuver worthy of an Olympic finalist on the 2-inch-wide metal railing, turn himself right or left, and then casually saunter along as if his feet were on solid ground. Judy and I learned early on to just turn away and hold our breaths - or shake the dry cat food so he’d come down and come inside.
Sometimes he’d hang out up there for a while, crouching down and watching the birds fly by. Occasionally he’d manage to snag one – we never actually saw it happen, but enough strange birds have ended up in our apartment that we knew he had to be the culprit. Luckily, Canvas is now in his golden years (he’s 18) and he has outgrown this fiendish habit. He now passes his days in the more moderate pursuits of napping, lap-sitting, asking to be fed, and eating.
Canvas' ubiquitous presence in our lives is illustrated by his reappearance in a second panel of this commission: Howard's View."
That's one brave cat! I'm sure Canvas is honored to be included.
We're up to panel number 9 of 22 and they keep getting better and better. Make sure to read our previous entries to see them all. Do you have a favorite so far? Which is it?
fromTheBronx proudly presents The "from The Bronx" Button Pack. Inspired by all things Bronx, the "from The Bronx" Button Pack features 6, 1.25" buttons,
each featuring a different iconic representation of our borough.
The "I Am The Bronx" Button is an ode to fromTheBronx's limited edition "I Am The Bronx" tee with a patriotic twist! All red, white and blue, surrounded by stars, giving it that much needed sense of Bronx/American Pride. Honestly, we can't wait to see BX politicians rocking this come November!
The Neon Bronx Button simply states who we are with that old school neon treatment.
The BX Pinstripe Button pays homage to our Bronx Bombers, as does The BX 4 Button. If it weren't for "The Evil Empire" and its Bleecher Creatures, the 4 train wouldn't have the most ridership of all of the trains in The Bronx!
The Boogie Down Bronx Button transforms our iconic Bronx Vibe logo into an official home of hip-hop stamp.
The Bronck Family Crest Button is a from The Bronx exclusive updated version of the borough's founding family crest and The Bronx county flag!
Originally created as a collection, the from The Bronx buttons will also be available in individual packs. Grab them as a set or pick and choose which buttons you want. All of the buttons will be available soon! Sign up for our (at the upper right corner of this page) for more info on upcoming product releases!
On Wednesday April 4, 2012, The Grand Concourse's grandest landmark, The Andrew Freedman home, opened its doors to the
public for No Longer Empty's This Side of Paradise public art exhibition, hosted by the Mid-Bronx Senior Citizens Council.
Originally constructed as a retirement home for the formerly wealthy, The Andrew Freedman home has remained mostly vacant since 1983, leaving the majority of Bronx residents oblivious to
its existence. Cue No Longer Empty. No Longer Empty is a non-profit organization whose mission is to "widen the
audience for contemporary art by presenting high-caliber, site-specific public art exhibitions in the heart of communities," and their This Side of Paradise did exactly that.
With thirty-two visual artists and five community organizations commiting to the project, the exhibit occupies three levels of the Andrew Freedman home, and brings a completely immersive
art experience to The BX!
From watching Cope2 bomb the exterior wall of the mansion and the amazing Bronx Documentary Center installation of the late Tim Hetherington's video installation Diary to Bobby Sanabria and Ascension's live Latin Jazz performance, there was something for everyone and the ecletic crowd of hundreds proved it. The exhibit's audience was made up of current and former Bronxites, Upper East Siders, Williamsburg Hipsters, and everyone in between!
Mid-Bronx Senior Citizens Council also used the exhibit's opening to launch The Andrew Freedman home's newly constructed ten room Bed & Breakfast! The event also served as a speakeasy fundrasier, a steadfast mission to convert The Andrew Freedman Home's Billiards room into a 1930's style speakeasy complete with live music and special events. French Liqueur Company, Saint Germain, sponsored the event with signature cocktails while beer was provided by, none other than, Brooklyn Lager. The cocktails were a refreshing treat but the choice of beer was a clear indication that this amazing event is hosted by non-Bronxites, albeit individuals who see the value and potential within our community.
The opening reception for This Side of Paradise marked the largest opening art reception we have ever seen in The Bronx and made two things clear: (1) People are willing to travel above 125th St if they have good reason to and (2) The Bronx is still a force to be reckoned with.
Whether you're an art fan or not, as a Bronxite, This Side of Paradise, is an experience meant to unify The Andrew Freedman Home's past with our borough's present, and it should be
experienced by every and anyone who has ever called the Bronx home. So, tell a friend to tell a friend, again and again!!
No Longer Empty's This Side of Paradise runs from now until June 5, 2012. Exhibition hours are from Thursday to Sunday, 1 PM to 7 PM. Hours will be extended hours for special events. Visit www.nolongerempty.org for more details.
Today we're sharing the sixth, seventh and eighth of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. All three panels focus on a different location on The Bronx Community College campus (hence the blog title). We'll let Hauben tell you more.
"As part of the research for this commission, I visited the Bronx Community College campus several times at different times of the year, observing college life in action. I came away with a sense of constant movement, as students went here and there, intent on getting to where they needed to go. I attempted to capture this in the pastel studies I did on location, for what would later become paintings for the commission:
The college years are a time of change in a person’s life - of transition, and of the growth of one’s sense of place in the world. It was during the creation of these panels that I decided the title of the series would be "A Sense of Place." The paintings as a group depict not only the BCC campus but the surrounding neighborhoods and the greater landscape of the Bronx itself. By understanding the world around us, we cultivate a greater sense of belonging to that world.
Unintentionally -- yet appropriately -- the campus buildings depicted in these three paintings all have housed the BCC library at different times.
The entrance to the Gould Memorial Library Building (the original school library).
The entrance to Meister Hall (currently the temporary home of the school library).
The North Entrance to the campus on Hall of Fame Terrace, with the new North Instructional Building and Library on the right (which will house these paintings)."
Wow, all of these are equally breathtaking and really capture the vibe on the Bronx Community College campus! Do you attend or have you visited BCC? What do you think of Hauben's take on the campus?
As fromTheBronx continues to grow, we've begun to take a closer look back at the tumultuous past of our borough in an effort to raise awareness and understanding of our current place in the
world. In order to truly be proud of our hometown, we need to have a firm grasp on its history and no other Bronxite has captured the latter years of the 20th century quite like Ricky
Flores! Starting this week, fromTheBronx, proudly offers the world an opportunity to experience The South Boogie through the eyes of this Bronx born photog.
Ricky Flores, of Puerto Rican descent, was born in New York City and raised on the streets of the South Bronx. In 1980, with the small inheritance he received after the death of his father he bought a 35mm camera in his senior year in high school. It started a journey of self-discovery and the documentation of life on the streets in the South Bronx and the Puerto Rican community living there as seen through his eyes.
Community life in the South Bronx during the 70's and 80's was in profound transition. Block after block began to disappear because of the abandonment of buildings by landlords who systematically divested themselves from the community. All this took place under a city government and nation that turned it's back on a entire community and watched it died. Drug abuse was rampant as well as AIDS and crime. A whole generation of youths from the South Bronx was lost as a direct result of the very conditions that produce the explosive revolution of break dance, graffiti and Hip-Hop that continues to influence music and culture world wide today.
In 1981, Flores attended Empire State College, where he began formalized training in photojournalism, and received a degree in 1985. During his college years, he began to develop some
socio-political views that profoundly affected his photography.
Ricky Flores is currently a photojournalist for The Journal News in Westchester County, New York. He has a permanent installation at I.S. 206 in the Tremont section of the Bronx commissioned by the School Construction Authority, New York City Board of Education and New York City Department of Cultural Affairs. He now lives in Cortlandt Manor, NY, with his wife and two sons.
fromTheBronx: So your father passed and left you a few hundred dollars. Of all the things you could have bought, what made you spend the money on a
Flores: I remember when I first held a camera at the age of 18, it just felt good in my hand, you know. I was always attracted visually to stuff and fascinated by the idea of worlds within worlds. So, I picked up a Pentax K-1000, it was a completely manual camera considered to be a beginners camera and a tank, but most importantly, it helped feed my growing addiction.
fromTheBronx: So, with escape on your mind, what made you decide to document your immediate surroundings in The BX and not explore some far off
Flores: "I completely enjoy just documenting life. Hanging in the hallway, the girls at the parties, just our lives, but it was a tumultuous time in NYC and more specifically The Bronx. People were horrified by what was going on and for us, it was like; 'What are you talking about!??'"
"I remember when I first started working for The Journal News, and I was familiarizing myself with common police charges throughout the area and I came across a “Menacing” charge. When I read the description I laughed out loud because that was how we greeted each other in the Bronx. 'I’m gonna kill you muthafucka!' and I’d respond; 'Hey, Hey!!! What’s going on, Bro? How's the family?'"
fromTheBronx: When did you decide that documentary style photography was your calling?
Flores: In 1980 I was accepted to The School of Visual Arts. I filled the quota at SVA – I was made to feel that I wasn't smart or good enough to attend but they accepted me anyways. As I sat through the portfolio review and essentially had the admission counselor insult me. I was in fact smart enough to follow my instincts and keep my mouth shut to be 1 of the 2 Latinos accepted for every 50 white kids. The class afforded me a revelation about class distinction and society. Attending SVA gave me the chance to see the difference between my world and what other worlds considered acceptable. I barely lasted a year there.
The idea of social documentary photography came to me through Mel Rosenthal from Empire State College, where I finished my education. His help granted me a new perspective on the stuff I saw day-in/day-out. He was super progressive, definitely left of center and he acknowledge the value of my work given my unique perspective and my surroundings which was very similar to his own work. From then on, I decided to document everything that was taking place in the South Bronx in a more conscious and systematic way.
Ricky is currently a member of the prolific South Bronx photo collective, Los Seis Del Sur, catch their upcoming show this June at The Bronx Documentary Center. For more info on Ricky Flores checkout his Website HERE, follow him on Facebook HERE, Twitter HERE and make sure to pick up a print or two right HERE, at fromTheBronx.com!!
Today we're sharing the fifth of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The panel is titled "Mango Vendor" (below) and is a painting of a mango vendor under one The Bronx's many elevated trains.
"The panel, Mango Vendor, is just that - a mango vendor selling produce under an elevated train in The Bronx. It's an everyday occurrence that has inspired me to create seven works of art in pastel, oil, oil relief, a 15 foot acrylic mural in the cafeteria of a Bronx High School, and an 8 foot faceted glass piece for my MTA commission titled "The El."
I've included 3 different mango vendor paintings below. You can see the glass piece at the Freeman Station on the 2/5 line and read more about it on the New York Times website at http://nyti.ms/yFnka4"
Have you seen any of Hauben's mango vendor pieces before? Which is your favorite?
Today we're sharing the fourth of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The panel is titled "Ho Kim Fruits" (below) and is a painting of a store located below the 174th St Station on the 2/5 train.
"Ho Kim Fruit and Vegetable Store was located below the 174th Street Station of the 2/5 line (in The Bronx), at the juncture of Southern Boulevard, Boston Road, and 174th Street.
This view has all the ingredients I look for in a Bronx street scene: the heavy geometry of the elevated train overhead and receeding off to the distance, counterbalanced by the organic elements of the fruit and plant display and the seated figure in the foreground. Together, the impression conveyed is opressive yet somehow inviting as well."
As always, Hauben painted the scene several times before completing the panel you see above. Check out these earlier versions of "Ho Kim Fruits."
As always, thanks for sharing Daniel. We love how you capture The Bronx!
This past Friday, fromTheBronx, had the chance to catch the opening reception for "Remnant Memories", a gallery exhibition at TT Underground featuring new works by Bronx based graffiti legend and contemporary artist, Crash.
Crash "was first noticed through his murals on subway cars and dilapidated buildings, he is now regarded as a pioneer of the Graffiti art movement. His work is said to convey a 'visual link between street life and established society'." (Source: Wikipedia)
According to Crash,
"'Remnant Memories', comes from my leaning on my early paintings on the subways for inspiration for my paintings on canvas throughout my career. The subways bring a rush of memories to mind, every time I see a photograph of that period and I felt a desire of honoring that time in my life."
The exhibit consist of customized aluminum canvases, constructed by world renowned artist, Metal Man Ed. All of the aluminum canvases seem as though they were directly cut from a larger "piece" Crash finessed on many a subway car back in the day. The exhibit all features a group of watercolors and silk-screens which all pay homage to Crash's time on the subways.
Today we're sharing the third of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The panel is titled "View From the Burnside Station" (below) and is...well it's exactly what the title says it is!
"The platform of the Burnside Station (#4 Train) in The Bronx, is a unique one in that it is in the middle of the uptown and downtown tracks. The view is classic. One’s eye follows the tracks as they merge together just in front of the station and swoop down through the city towards the distant magical Manhattan skyline.
I had made an etching of this view years ago (see below), and had thought for years about painting it. I now had the additional reason; of this being the closest station to Bronx Community College, and thereby especially relevant to the commission."
"Having recently completed the artwork for the Freeman Street Station (the 2/5 line in The Bronx), I put in a call to my friends at the MTA inquiring about how to get permission to paint on the platform.
A month, many emails, a short essay, and conversations with several MTA employees later, I got the green light and showed up one morning at the station with all my gear. I told the woman in the booth that she should have received a message giving me permission to paint on the platform. She looked at me quizzically. No message. She was good enough to make some calls (in between attending to customers). I waited.
Finally, she informed me, 'Well, I had no luck finding anyone who knows anything about this. I guess I did everything I could do.' Chagrined, I asked, 'Do you mean I have to go home?' 'No,' she said, 'I’ll buzz you in.'
Thus began a four day engagement on The Burnside platform, with strong winds buffeting my canvas, friendly conductors stopping to check on my progress, and the incessant screech and rattle of trains coming and going."
We think the phone calls, emails, winds, screeches and rattling were all worth it! What an amazing piece! What do you think?
One things for sure, the next time he wants to paint on a platform, we bet he can skip the phone calls, emails and essays just by asking the station attendant for permission!
Today we're sharing the second of twenty-two paintings (all of them views of The Bronx) by Bronx artist Daniel Hauben for the new Robert A. M. Stern Library on the Bronx Community College campus. The painting is titled "The Artist Painting" (below) and is based on a photograph of the artist taken while he was painting "Howard's View" in The Bronx.
"In 2008, my friend Howard was offered a 13th floor Park Reservoir apartment, and invited me over to check it out. Walking into the living room for the first time, I caught a glimpse of the magnificent view, and made a beeline to the window. Facing west, it looks out across the Major Deegan, the #1 train on Broadway and up the hill to Riverdale, while to the north one can see the great expanse of Van Cortlandt Park. I turned to Howard and gave him the thumbs-up. Within days of his taking the apartment, and before he had a chance to start filling the place with furniture, I insinuated my easel and myself. I made two paintings: one of this view (seen below), and one from his bedroom window which faces northeast. This panel (below) is based on a photograph taken of me while I was painting there."
Thanks for sharing with us Daniel. We look forward to seeing the next 20!!
The All-America City Patch Pack has finally arrived and from The Bronx has been hard at work creating the "All-America City Tech Jacket."
What's an 'All-America' City? We'll tell you! Have you ever seen these signs while running around The BX?
15 years ago (1997), The Bronx was named an 'All-America' City by The National Civic League. This prestigious award "recognizes communities whose citizens work together to identify and tackle community-wide challenges and achieve uncommon results." (Source: Wikipedia) Bronx residents have been working hard to improve our hometown and we designed our new products to pay respect to their work and community pride. The patches are inspired by the All-America City award and The Bronck Family Crest/Bronx County Seal, but with our unique BX twist.
"The All-America City Patch Pack" contains The Bronx Vibe Patch, The Bronx Seal Patch, The Bronx Shield Patch and the Ne Cede Malis Patch and we expect Bronxites far and wide the ability to creatively brand their gear and show the world where they're from!
The "All-America City Tech Jacket" is not your average hoodie. The water-resistant fleece body features all 4 original "All-America City Patch
Pack" patches, 2 metal fasteners, a removable hood, a cell/media device interior pocket and earphone eyelet, pique panels, and cuff thumbholes for a stylish, urban
look. This hoodie is made Bronx tough and guaranteed to see you through the worst, or in 2012's case, the weirdest weather!
The "All-America City Patch Pack" is available NOW and the "All-America City Tech Jacket" will be out soon!! Check back for details and see below for some production mock-ups/photos.
In 2009, Bronx artist and a good friend of ours, Daniel Hauben was commissioned to create all the artwork for the new Robert A. M. Stern Library and instructional building being constructed on the campus of Bronx Community College. One of the largest public art commissions The Bronx has seen in decades, the twenty-two paintings (all of them views of The Bronx) have just been completed!
The paintings will be installed in May 2012, just in time for the ribbon cutting ceremony for the building. In September 2012, there will be big gala event celebrating the commissioned artwork as well as an exhibition of Hauben's paintings related to the project in the Hall of Fame Gallery on the BCC campus.
To share this epic achievement with our fans, "from The Bronx" will be posting one of Hauben's commissioned paintings on our blog every 2 weeks leading up to the September event. Alongside the artwork will be a short story or anecdote related to the painting. The first painting (below) is titled "View of the Harlem River Valley."
"This piece is one of two large paintings (10 ft wide!) which will be located in the stairwells leading up to the main reading room on the second floor of the library building. The painting depicts the view from the Target parking lot where Danny first painted on location in the summer of 2006.
It is an ideal painting location because of it's elevated vantage point, expansive views (and free parking!). Coincidentally, it also offers a view of The Bronx Community College campus. The lot is located at the exact point where the Harlem River bends westward toward the Hudson. On the east bank (the left side of the painting) climbs University Heights. Perched at the summit is the BCC campus with the recognizable dome-topped Gould Memorial Library fronted by the colonnade housing the Hall of Fame for Great Americans. On the west side of the river is Washington Heights and the Inwood section of upper Manhattan. With the majestic backdrop of the Manhattan skyline and the many bridges connecting the two boroughs, this is truly one of New York City's great urban landscapes."
We couldn't agree more and can't wait to see the rest of the commissioned work!
Whew! The Arthur Ave Holiday Pop-Up Shop is over and, just like our last shop in Melrose, we're sad to see it go. We had a great time meeting and talking with everyone that came out and hearing all of your BX stories.
The shop got some good press and you can check out the clips from NY1, Good Day NY, and Fordham's WFUV 90.7 Public Radio and two articles in The Bronx Times.
After our appearance on Good Day NY, Entertainment Anchor Jill Nicolini shared this pic of herself wearing our Bronx Vibe T-Shirt and getting chummy with Stone Temple Pilots/Velvot Revolver front man Scott Weiland - although it doesn't really look like he noticed.
NY1 came by the fromTheBronx Pop-Up Shop this week to report on our Bronx merch and let the rest of New York know what we've been up to. Click the pic for a link to the video:
Made In NY: Bronx Businesses Display Borough Pride
By: Shazia Khan
Online business “From The Bronx” brings the borough’s flavor out in a different way.
Using their own designs, reproductions of existing art and those of Bronx artists they commission, John Martin and brothers Anthony Ramirez II and Paul Ramirez produce prints, posters, apparel and accessories beaming Bronx pride. And as they say, necessity is the mother of invention.
“We were looking for Bronx decorations to put up on our office walls when we realized there really weren't any out there. Then we decided just to take matters in our own hands,” says Martin.
From The Bronx has been in business for less than two years, but it already has more than 90,000 Facebook fans.
Not all of the products From The Bronx offers are made in New York, but the owners do have an open call out to designers and manufacturers in the city.
“At a competitive price, we would prefer to make everything right in the Bronx,” says Martin.
But for now, "From The Bronx" has plenty of made-in-New-York gift ideas to have you covered this holiday season. Get a closer look at the Arthur Avenue retail market or online.
This holiday season, the Arthur Avenue Retail Market will have even more Bronx flavor than usual.
Beginning today, from The Bronx, a local business dedicated to fostering Bronx pride through the arts, will be a featured vendor in the center of The Arthur Avenue Retail Market located at 2344 Arthur Ave in The Bronx. Throughout the holiday season, all of the Bronx-themed artwork, souvenirs and apparel available at our fromTheBronx.com online store will be available for sale in person, including Bronx wall posters, Bronx coffee mugs and the company’s original line of Bronx apparel. We will also unveil newly designed hoodies and accessories next week!
In addition, the “from The Bronx” Holiday Pop-Up Shop will feature work from acclaimed Bronx artists, including photographer Ricky Flores, illustrator Stephanie Rodriguez, and urban landscape painter Daniel Hauben. Hauben will be on hand throughout the next three weeks to paint the Arthur Avenue Retail Market and streetscape, setting up his easel wherever inspiration strikes him.
Last but not least, the pop-up shop experience will include live musical performances and a grand holiday event to celebrate from The Bronx’s partnership with the retail market. Stay tuned for more info!
In her now-infamous Fiat commercial, it was hard not to notice the beautiful mural that J-Lo's body double drives by at the 0:06 mark. In a lot of ways the commercial's directors were smart -- they knew the mural was a powerful representation of what the Bronx is, so they made sure to included it. On the other hand, the Chrysler Corporation (Fiat's owner) took a while to acknowledge the mural's creators -- the legendary Tats Cru -- and to come to an agreement that would allow Chrysler to continue using this masterpiece in their ad.
What very few people know is fromTheBronx's involvement in helping turn this stunning piece of art from a concept into a reality.
In September of last year, we teamed up with Bronx Community Solutions and the 41st Precinct to host the "I Am The Bronx" Live Graffiti Event and Block Party below the Whitlock Ave train station. On hand were graffiti crews from all over the City, including Brooklyn's D.Y.M., G.F.R. from Queens and, of course, our very own Tats Cru. The result was The Bronx's first permanent open air museum, which each crew's work paying homage and respect to our borough and its culture.
Meet November's Bronx Artist of The Month, Illustrator Stephanie Rodriguez! Steph's got a BFA in Illustration from the School of Visual Arts and is currently working from her tiny studio in The Bronx. She creates illustrations, comics, and stop-motion animations all infused with some Bronx Vibe and soon you'll be able to buy some of her work right here on fromTheBronx.com!
In the meantime, visit her website at http://stephguez.com/, check out her work and let her know fromTheBronx sent you!
Yesterday ended Bronx Week 2011, and our 4-day Pop-Up Shop, Museum and Cultural Showcase at 614 Courtlandt Ave. The landmarked building, which only recently was renovated to its former glory, was purchased by acclaimed photojournalist Mike Kamber last year. Mike graciously let us set up shop in his first-floor storefront, giving us the perfect location to celebrate the borough.
The event was a resounding success. Mike reached out to fellow photogs Ricky Flores and David Gonzalez, and the trio supplied some amazing shots of The Bronx from the 1980's. Bronx graffiti legends Tats Cru put three of their works on display on the walls, as did borough up-and-comer Sean Paul Gallegos (who has been getting some serious buzz as of late), and the world-acclaimed Daniel Hauben. The multi-talented Chief 69 kept the crowds entertained with his break dancing, when he wasn't busy showing off his painting skills.
As the word got out across the borough, and the crowds kept coming, more performers showed up to show their talents. Among the surprise performances was a trailer presentation of the hit movie Gun Hill Road, and an impromptu concert by singer Kathryn Hoxie (accompanied by Anthony Ramirez Sr.).
In addition to the amazing artists who shared their talents, this event would not have been what it was without the contributions of Deco by Designers who helped make the storefronts windows works of art in themselves, and Jonas Bronck's Beer, for bringing his delicious brew to the South Bronx, as well as the four area restaurants that supplied their delicious dishes for the Taste of Melrose on Saturday afternoon. For those interested in learning about the history of the building and the surrounding neighborhood, the Bronx County Historical Society set up a display which included photographs from the 19th Century of the surrounding area, as well as the storied history of this part of the borough.
Throughout the four days, we saw a steady stream of visitors show up from across the borough, most of whom heard about the event through word of mouth or through our growing and vibrant Facebook page. If attracting visitors from Riverdale, Throggs Neck, Co-Op and Kingsbridge to a four story walkup on Courtlandt Avenue in Melrose doesn't say Bronx pride, we're not sure what does. People from all walks of life wanted to come see for themselves what the borough had to offer.
Finally, we couldn't have asked for a better community to share our Bronx love with. As people came off the 2 and 5 trains on their way home from work, or passed by from a day full of classes at Alfred E. Smith High School, they couldn't help but notice the huge, decorated plate glass windows adorned with Felicia's designs. Once inside the shop, they were at once surprised (that an art gallery magically appeared in their midst) and proud to see all that their neighborhood and their borough has produced.
Mainland Media was recently featured in BX360 Magazine for designing a Bronx Themed McDonald's Restaurant on E.149th Street and Morris Avenue. When contacted by franchise owner, Cecil Joseph, we immediately seized the opportunity, as Mr. Joseph shared our vision in wanting to share our beloved borough from a fresh perspective. Check out these pics of the project or stop by the restaurant and let us know what you think!
Mainland Media's Paul Ramirez presented one the Bronx's favorite son's, General Colin Powell, with an Aerial Bronx Poster at the ribbon cutting of The General Colin Powell Apartments on Fox Street and Leggett Avenue in The Bronx.
Earning a LEED Platinum designation, this building is the greenest affordable multifamily residence in New York State. Joined by local political leaders such as Bronx Borough President Rubén Díaz Jr., General Powell said "I am so very pleased and humbled to be here today for the ribbon cutting of this wonderful building named in my honor. I know this section of the Bronx very well, having lived on both Fox and Kelly Streets. I have watched with pleasure and admiration as the neighborhood has seen a renaissance and I hope future generations of youngsters will enjoy growing up here as much as I did."
Here's the Mainland Media team-- John, Felicia, Anthony and Paul-- at the Stadium this past Friday for the Bronx Ball. As always, it was a unbelievable event, and of course, it was an honor
to be among its sponsors for the third year running. Great idea by the Borough President's office to have this year's party at the new palace on 161st.
What you can't see in this photo is all the smiling faces of the hundreds of Bronxites who went home with a Bronx Vortex poster! Clearly the classiest, best-looking giveaway in the history of the ball.