Today's New York Times featured an article on from The Bronx's latest venture-- The Bronx Beer Hall. Thanks to the Times and Liz Robbins
for such a great write up!
Beer and Change on Arthur Avenue
By LIZ ROBBINS
February 8, 2013
Cousins in Yankees caps greet each other with bear hugs and banter in Italian while their wives buy chops and cheese. Customers from Westchester and Milan stroll beside bins of mushrooms, past
stacks of sopressata and beneath dried peppers hanging like witnesses to the shopping rituals of the last 72 years.
Breaking from the bustle of the Arthur Avenue Retail Market on a Saturday last month, two young friends sit for hours sipping wine at a bar built out of reclaimed wood, diving into a bountiful
antipasti spread that was just begging to be shared — on Instagram.
“I didn’t expect this in the Bronx,” said Andrew Rector, 28, a first-time visitor from the Upper West Side.
His Brooklyn friend, Danielle Goldberg, 26, clicked her iPhone camera and proclaimed they would be back.
If that other borough can reinvent itself, why not the Bronx?
That is the premise behind the Bronx Beer Hall, which drew hundreds of people for its opening on Feb. 1. Consider it a cross-cultural experiment in a neighborhood of entrenched ethnicity: two
brothers whose family hails from Puerto Rico selling craft beer made in the Bronx in the heart of its Little Italy.
“We knew we wanted to help change the perception of the borough we grew up in and love,” said Anthony Ramirez II, 34, one of the owners, in the days before the opening.